Established, since 1997, leading UK based training provider.
Celebrating 25 years in business! CPD Member - The CPD Certification Service ilm Recognised Provider

How to Communicate Effectively

How to Communicate Effectively

How to Communicate Effectively

In order to do well, you will need the cooperation of others.

You will need to gain the cooperation of many people, including:

  1. Your partner
  2. Your bank
  3. Your customers
  4. Your suppliers
  5. Your colleagues at work

Failure to gain their cooperation will mean either:

  1. They won't help you
  2. They may even actively hinder you

So gaining the cooperation of others is crucial to your financial survival and success.

It is in your best interest to devote yourself to improving your ability to influence others.

You could do THAT by developing your communication skills.

In what specific ways can you improve your communication skills?

Here is a list of five ways you can improve your communication.

  1. Get the pacing right
  2. Reduce your message
  3. Be logical
  4. Be emotional
  5. Be patient

Here are the notes on each:

1. Get the pacing right

When speaking, get the pacing right.

Talking too quickly is a common error.

Why is it an error to be a fast talker?

It is an error because; you already know what you think, so it is possible for you to say your thoughts very quickly: But the other person does not yet know what you think.

For them it is new material.

For each element of your message, the other person is forced to go through these five mental steps.

  1. They have to hear it
  2. Understand it
  3. Think about whether they believe it
  4. If true, they must form an opinion: is it good or bad?
  5. Then they react emotionally to their opinion

And that mental process takes a certain amount of time: Maybe two seconds for each piece of your message.

So, if you talk too quickly, then you overwhelm their mental mechanism and they will stop listening.

On the other hand, if you go too slowly, they will lose interest.

When speaking, think about the correct pacing.

Not too fast: not to slow.

2. Reduce your message

Just as the mind has limits on speed, it has limits on volume.

It can only take in so much, in one sitting.

Most people can only retain up to about nine "bits" of information in their short term memory.

If you go beyond that limit, then you will overwhelm them, in terms of volume. And remember that, nine is the TOP limit. Maybe you would be better off reducing your message down to five or six points. I have limited this piece of writing to five major points. Why? Because if I had earlier written: "Here is a list of 356 ways you can improve your communication", you wouldn't read it. And even if you did read it, and then I tested you a week later, you would probably have retained only about nine of them! Take into account the limits of human attention span. Don't say too much. Minimize your message.

3. Be logical

To make your communication understandable, then you've got to make it, make sense. i.e. there must be some logic to it. If you want to affect people's minds, then there must be some feeling of an organised intelligence, behind the words you say. If what you say is an illogical, incoherent rambling: then you probably won't convince them. If what you say makes, at least, some sense, then your chances are improving. Strive to organise your message so it makes logical sense.

4. Be emotional too

Logic is good: but it is not enough.

You need also to appeal to the emotions!

One way to do that is to make your message relevant to the individual self-interest of the listener.

For example: compare these two statements

1. "Last night, someone won 2 million pounds on the national lottery."

This statement creates only a small ripple of an emotional response.

2. "Last night, YOUR ticket won 2 Million pounds on the national lottery".

Behold: A new level of interest!

Why?
Because, at heart, we are all most interested in what concerns us personally.

So, if you can personalise your message, to make it personally relevant to your listeners, then they will be more interested.

5. Be patient

When you are dealing with people, you will need to be patient. Other people have the annoying habit of:

  1. Not doing what you want them to do.
  2. Not doing what they said they would do.
  3. Not understanding what you thought you had made clear.
  4. Having opinions that are different from yours, and are therefore, obviously wrong!

I have not yet found a way to solve these dire problems!

I suspect that you have not found a way, yet, either. So, we will have to be patient and expect that relationships with other people will continue to be difficult.

But then, that is the game of life:

If you can discover the methods that will allow you to inspire the cooperative efforts of others, then that will be of tremendous value to you.

Your homework:

Figure out how you can inspire the best cooperative effort from other people.

About the Author: Chris Farmer

Chris

Chris Farmer is the founder of the Corporate Coach Group and has many years’ experience in training leaders and managers, in both the public and private sectors, to achieve their organisational goals, especially during tough economic times. He is also well aware of the disciplines and problems associated with running a business.

Over the years, Chris has designed and delivered thousands of training programmes and has coached and motivated many management teams, groups and individuals. His training programmes are both structured and clear, designed to help delegates organise their thinking and, wherever necessary, to improve their techniques and skills.

Blogs by Email

Do you want to receive an email whenever we post a new blog? The blogs contain article 5-10 minutes long - ideal for reading during your coffee break!

Further Reading in Communication - Clear Communication

  • How to Start a Presentation
    The start of your presentation sets the terms for the rest of the performance. If you start well, then you will probably succeed. Here are some useful tips for getting your presentation off to a good start.
    Read Article >
  • Learn to Spot Logical Lies
    Don't let your thoughts and actions be governed by logical fallacies. Some people may use them to mislead you, or as a simple mistake. Learn to identify them so that you can be prepared to spot them.
    Read Article >
  • What are good communication skills?
    In most areas of your life, the ability to communicate effectively is key to your success. Here are three tips to consider and put into practice today. Try our communication skills quiz to see where your strengths lie.
    Read Article >
  • Do You Make Any of These Communication Mistakes?
    Good communication is important in all aspects of our lives. There are some common mistakes people make when communicating, which can affect how they are perceived. Take a look at these common mistakes and see if you can improve on any of them.
    Read Article >
  • How to be a good conversationalist
    Conversational skills are essential both in business and socially, so here are some top tips to becoming a good conversationalist.
    Read Article >

Looking for Communication Skills Training?

If you're looking to develop your Clear Communication Skills, you may find this Communication Skills Training Course beneficial:

Open Training Course Pricing and Availability

23 May
Online - Teams
£475 +VAT
12 June
Birmingham
£475 +VAT
12 June
London - Central
£475 +VAT
17 June
Exeter
£475 +VAT
More dates and locations available
Save £50 on this course

Next Open Course Starts in 9 days, Online - Teams, places available Book Now >